Caroline Danielson

Caroline Danielson is the Director of Showrooms at Ferguson, driving the vision for over 250 luxury showrooms nationwide. With 18+ years in the kitchen and bath industry, she is a respected thought leader known for her forward-thinking design approach and commitment to exceptional service.

A Longwood University graduate, Caroline quickly rose through the company's ranks, making key observations that have helped elevate Ferguson’s role as a leader in the luxury market. Her deep expertise in lighting, plumbing and high-end design has made her a trusted partner to architects, builders and designers, creating remarkable spaces that blend functionality and style.

As a certified lighting specialist with strong industry connections, Caroline stays ahead of trends and frequently shares her insights in national media and industry publications. She continues to influence kitchen, bath and lighting standards and shape market trends by working with top vendors and industry organizations like NAHB, NKBA and ASID.

Guided by the belief that "our showroom is your showroom," Caroline ensures Ferguson's spaces offer unmatched service and inspiration, cementing its place as a top service provider in the luxury market.

Personal Motto: "Innovate with purpose, design with passion, and always elevate the everyday."