The Volkswagen Lookbook

The 'Volkswagen Lookbook' is a collection of creative assets published by the licensing team of Volkswagen Zubehoer GmbH.

The book contains various graphics and styles that can be used freely by the 200+ Volkswagen licensees for their product designs. It includes illustrations and photos of a wide variety of products, such as t-shirts, children's clothing, gifts, and household items.

Lookbook No. 1 and 2 were only published on the Volkswagen licensing intranet. Lookbook No. 3 and 4 are the first printed and bound editions of this special art collection. The first editions are limited to 300 copies each and will be distributed exclusively to Volkswagen licensees worldwide.

The quality of the Volkswagen Lookbooks has been recognized by renowned institutions in the world of modern design:

Lookbook 4:

• C2A Creative Communication Award 2023, Los Angeles, 2x
• German Design Award 2023
• IF Design Award 2022
• Red Dot Design Award 2021

Lookbook 3:

• IF Design Award 2019
• Red Dot Design Award 2017
• Art Directors Club for Germany Award 2018
• Best of B2B Award 2018, Shortlist

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Creators:

Conceptual design, art direction, graphic design, illustration and typography:
‍Klaus Trommer has been working in the creative industry since 1986. He gained his first experiences in Düsseldorf, London, and Rio de Janeiro while studying at the renowned Folkwang University Essen. He has won international awards, including the Red Dot Design Award (three times), the IF Design Award, and the Type Directors Club of New York Award of Excellence, for his work with over 500 clients in the fields of illustration, photography, design, and futurology. Trommer was awarded the Human Resources Excellence Awards in two categories for his previous work with Volkswagen. He currently resides and works in a historic mine building that he has converted into an integrated library of design and arts.

Photography:
‍Kai-Uwe Knoth has been a professional photographer for over 20 years, having worked for newspapers, news agencies, and sports and people. He now focuses on lifestyle, events, and automotive brands as a freelancer.

Editor:
‍Hauke Wilkens is a marketing professional and classic car enthusiast. He is responsible for marketing the Volkswagen Licensing Programme at Volkswagen Zubehör.

Design and production of textile book covers:
‍Heike Nürnberger is a freelance fashion designer who creates unique pieces by hand using a combination of materials, with a focus on upcycling and recycling.