Redsbaby CONNECT Plus Baby Carrier

The Redsbaby CONNECT Plus Baby Carrier provides innovative and market-leading features for our unique Australian lifestyle and climate.

Our objective with designing the CONNECT Plus was to provide a unique and comfortable babywearing experience for Australian parents.

The product development focussed on consumer insights from thousands of Australian parents with experience using baby carriers. This research identified key consumer pain points, mostly around breathability, usability and comfort for the wearer and baby, which other brands had not addressed. From these insights, we looked at comparable categories and use cases where comfort and breathability were critical success factors for the product, including high-performance athletic wear. From this, we developed several market-first features in the babywearing category, including:

• Three-layer design, creating an all-seasons carrier: Seamlessly converts between three layers within moments: Lightweight, breathable mesh body, retractable windbreaker and removable thermal layer.
• Shoulder and waist straps designed for optimum airflow: Made from lightweight, perforated neoprene to minimise sweat.
• Removable shoulder padding: Made from perforated and undulating foam to create channels for airflow, providing comfort to the wearer.
• Integrated, extendable head shade: Opens with one hand, providing head support, protection, privacy and uninterrupted sleep as you move throughout your day.

In addition, the CONNECT Plus features unique openings in the carrier body, enabling the wearer to slide their hands through and cradle their baby directly with their hands, promoting direct skin-to-skin contact and bonding with their baby. The CONNECT Plus also has the essential features consumers are looking for in a baby carrier, including an ergonomic design, multiple wearing positions, a design that supports healthy hip development and more.

Recognised on the global stage, the CONNECT Plus has received the most prestigious international design awards, including the Red Dot and Good Design Awards. The baby carrier has also been awarded Australia’s Best Baby Carrier in 2022 by ProductReview.com and has multiple patents pending.

The CONNECT Plus offers Australian parents a baby carrier that is comfortable to wear, stylish and easy to use with a unique value proposition allowing them to focus on what matters: enjoying the precious moments with their child in their earliest years.